Had a look at some of the new templates that were recently added by online shopping cart provider InstanteStore. Thought they were just churning out more new templates to add to their collection of existing templates but was rather surprised that all the old templates had been removed and replaced with fresh new ones. Guess the ecommerce shopping cart felt that it was high time they get rid of the design template feel of 2014 and get with the times.
Anyway, what caught my curiosity was the ‘Add To Split Test’ button. Normally most shopping cart software just have a simple button for you to pick the template of your choice. Since there was no instructions written anywhere on the page, I had some fun adding a few free customizable templates to the split test.
Realized that I could only add up to 5 templates to split test as the screen could only accommodate that many! I guess most merchants who have their own online store that is powered by InstanteStore would most probably pick one or two extra templates on top of their original store template to test out.
Bear in mind that one also has to customize the split test templates so that will take a bit more work. But it is definitely worth it for merchants who are planning to upgrade the look of their web store. While the split test doesn’t guarantee that one will make more money but it is a good effort to encourage online sellers who have steady traffic to see which store look is able to convert offering better results.
While doing split test is not something new in the ecommerce world, one of the ways in which online ecommerce service providers could help their merchants is by making it easier for them to measure their online results. Offering easier ways for them to set up their store and compare results is a bonus as experienced online merchants know how valuable it is to constantly measure their sales.
Bottom line, everyone wants to make more money selling online. If they are already making some, they want more. And the only way to sell more is to have a way to improve the selling process and reach more people. This basically entails tweaking the way your store looks to making sure your SEO is done proper along with active social media signals so that your store is alive rather than boringly dead.
Here’s a short video on how to customize InstanteStore’s template and layout :
To know more about InstanteStore, check out their review http://www.thinkecommerce.net/instantestore-review-2014 to get an idea about this ecommerce solution.